Sälä is an alternative design publication dedicated to advancing design practice and redirecting the future of Finnish design through critical discourse and creative innovation. We serve as a curatorial platform for emerging designers and creative practitioners, providing essential exposure for new voices while fostering meaningful dialogue within the design community.

Our mission centers on challenging conventional publishing practices and expanding the boundaries of visual communication. By connecting established professionals with emerging talent, we cultivate an environment where punctual critical thinking intersects with thoughtful, care-driven design practice.

Through our publication, we examine how design shapes culture and, in turn, how culture informs design. We are committed to supporting the evolution of the field by championing work that questions established norms and proposes new directions.















EDITOR-IN-CHIF    /  AMANDA SANDELLPRODUCER + DESIGN CONSULTANT  /  MIMOSA TAST ART DIRECTOR  /  PEPPI-LOTTA HEINONENinfo@salamagazine.com